How to exclude traffic from Netlify deployment bot in Google Analytics

Currently I'm using Netlify for hosting this website, and it's pretty awesome. Recently I did a bunch of small updates to my site (mainly due to integrating Renovate) and I noticed a spike of traffic in GA dashboard. This site has very low traffic at the moment, so it was pretty notable.

After I confirmed this traffic is from Netlify, I started searching for possible ways to exclude it from analytics. In order to do this we need to understand how this traffic is different from regular traffic. It turns out it's quite easy, since Netlify is using custom hostname when doing it's internal checks. In my case most visits from Netlify have hostname like By the way, I noticed that that there are also many visits with hostname not set at all. I believe this is also some sort of bot traffic, that should be ignored.

So the solution in our case is pretty simple. Just go to GA admin settings and create filter to only include traffic to our public hostname. Any visits where hostaname is different or missing will be ignored. Here is an example of filter configuration for my case:

Example of filter configuration

Hope this helps. If you have any questions - feel free to contact me through one of the links from About page.

This website is built using Gatsby and hosted on Netlify.
Source code is available on GitHub

© 2021 Siarhei Yermakovich